
New ‘Power Up’ initiative launched to tackle anti-Black racism in music
Shaped by 80 Black music professionals, PRS Foundation’s new programme offers targeted support to remove barriers for Black music creators and industry professionals, and calls for tangible action from the music industry
Power Up’ will launch with the premiere of the “Time To Power Up” on youtube.com/PRSFMusic at 5:00pm (GMT) on Monday 25th January 2021
We are incredibly excited to reveal a brand new ambitious, long-term initiative designed and steered with over 80 Black music professionals, aimed at supporting 40 Black music creators and industry professionals per year with grants and industry-wide support as well as addressing anti-Black racism and disparities in the music sector.
Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the initiative brings together several music industry partners across all sectors to accelerate change. Supporters include AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund who bring added-value support to power up participants.
Further information here