Sali Hughes on the key fragrance trends of 2022

For many perfume houses, the past two years has had its top notes and base notes. Ringing out, clear and immediate, have been the pandemic’s sharp challenges; below, the steady currents of a luxury market responding to meet the changing demands of consumers and the opportunities of the digital age. From product and production to how brands position and sell their products, trends and developments have been cumulative, responsive – and sometimes unexpected.

Could the luxury perfume sector have imagined that free sampling, for example, would become a vital part of the landscape? Luxury fragrances were a bit snobby about free samples in the past; it seemed like a bit of a department store thing to do. Now, for the first time in my career, I see high-luxury fragrance houses investing time and money in them. If people weren’t going out, you had to find a way for people to smell your goods and to buy them. Necessity, it seems, is the mother of reframing. To read further click here


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.