Smaller films play vital role in tempting audiences back to cinemas, new research finds

Based on US customer behaviour tracked by ticketing software, and using a sample of 800,000 attendees who returned to the cinema post-pandemic in 2020 or 2021, Movio revealed that only 13% of this audience had returned to the cinema by the end of 2020.

In 2021, cinemas were largely closed in Q1, with only 2% making the first post-pandemic visit in these months; the numbers making their first visit in Q2, Q3 or Q4 are respectively 27%, 32% and 26%. To continue reading click here


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