The benefits of a ‘Storytelling culture’ in your business

Explaining a ‘Storytelling Culture’

Why create a ‘storytelling’ culture?…And, what on earth does that mean?!

We believe that strategy isn’t just something that you’ve got, it’s something that you do. Too often strategies don’t work because people are not engaged, at worst, they are alienated from the vision that they could help to achieve.

Story connects us, it gives us meaning, it helps us to learn, build good relationships and help to break down siloes. So the key to successful strategic management is blending story and strategy. All of these factors are essential to effective strategic management, brilliant leadership and a happy workforce.

How exactly does the StrategyStory blend do this?

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