Tommy Hilfiger Launches First Jeans Redesign Garments

Tommy Hilfiger adds its name to the growing list of denim brands introducing garments aligned with Ellen MacArthur Foundation’s Jeans Redesign, an industry-wide effort to put circular jeans on the market.

The guidelines provide minimum requirements for jeans on durability, material health, recyclability, and traceability—qualities that the PVH Corp.-owned heritage brand achieved by rethinking the design of jeans.

The collection, made with 100 percent organic cotton fabric, replaces metal zippers with detachable buttons, uses bartacks instead of metal rivets and eliminates traditional leather back patches in favor of ones made with denim. In an effort to increase the durability of the products, each piece features wash and care instructions on the pockets, along with advice on how to repair, donate or recycle the product after use.

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