U.K. broadcaster Channel 4 has announced a Global Format Fund that will invest in new British-created and produced formats with global potential that will initially be worth £30 million ($40 million) over two years.
Channel 4 will guarantee minimum runs and recommissioning triggers up front for projects greenlit under this approach. The Fund will focus on genres with the greatest potential for global format success, including daytime, factual entertainment, features and entertainment.
The Fund is part of Channel 4’s new Future4 strategy that was outlined on Thursday. The strategy has a clear remit of doubling viewing to the broadcaster’s All 4 catch-up service over the next five years.
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