UK publishers take £6.7bn in sales as TikTok crazes fuel purchases

And TikTok is helping younger readers in particular discover books through what Publishers Association chief executive Stephen Lotinga called “organic interactions” rather than publisher-led promotion.

He said: “A huge amount of what is being driven by TikTok is in print sales, and we are finding a lot of young adults are discovering books they love, sharing them with friends and driving sales and new interest, and that can only be a good thing.” To continue reading click here


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