What NFTs Mean For The Future Of Art Creation, Curation, And Commerce

Panelists at NFT — The Future of Art? at Viennacontemporary tackled how digital art is reshaping the roles of artists and collectors. Image: "Heartbreak" by @Siraj on KnownOrigin

Society may have been mobilized into the realm of non-fungible tokens (NFTs) and blockchain technology through art (thanks Beeple), but there’s nothing inherently artistic about a piece of code with a link to an image. In the future, the two will lose the perception of being intertwined — no more connected than the camera and art in today’s eyes — with NFTs serving a variety of functions and industries, some innovative, others mundane.

Beyond the noise surrounding frenetic NFT flipping, the circus of new platforms, and wild cryptocurrency fluctuations, the key takeaway from the past nine months has been the emergence of a new digital frontier, one in which the roles of creators, collectors, art gatekeepers, and, indeed, audiences is radically changing.

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