Thursday 26th August 2021
With over 60% of YouTube’s top songs in a non-English language, is music written in English losing its dominance?
Fuelled by Hollywood and Madison Avenue, the American pop culture machine has helped cement the English language as the world’s lingua franca. Consequently, the English language has dominated international music for the last century. Although music in the English language is going nowhere, with internet streaming platforms providing more access to intercontinental music, listeners are becoming less segregated and more open to hearing songs in other languages. With all that said, does this mark the early stages of a major market shift in the music industry?
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