With over 60% of YouTube’s top songs in a non-English language, is music written in English losing its dominance?

Fuelled by Hollywood and Madison Avenue, the American pop culture machine has helped cement the English language as the world’s lingua franca. Consequently, the English language has dominated international music for the last century. Although music in the English language is going nowhere, with internet streaming platforms providing more access to intercontinental music, listeners are becoming less segregated and more open to hearing songs in other languages. With all that said, does this mark the early stages of a major market shift in the music industry?

Read full article here


* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.