Fuelled by Hollywood and Madison Avenue, the American pop culture machine has helped cement the English language as the world’s lingua franca. Consequently, the English language has dominated international music for the last century. Although music in the English language is going nowhere, with internet streaming platforms providing more access to intercontinental music, listeners are becoming less segregated and more open to hearing songs in other languages. With all that said, does this mark the early stages of a major market shift in the music industry?
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