Episode 1: Mark McGuinness - Navigating Uncertainty
In episode one of Alt Ctrl Create, Peter Urpeth talks to poet and creative coach Mark McGuinness.
This episode was recorded as the COVID-19 pandemic took hold, and this interview explores some of the approaches and strategies Mark recommends to sustaining creativity, developing new assets for your creative business and using curiosity to explore and inspire your business.
Episode 2: Nick Chapin - Life in Limbo
In Episode two of Alt. Ctrl. Create, Peter Urpeth talks with Nick Chapin, publisher of Limbo magazine.
Limbo is a new arts and culture magazine, produced and published at the height of the pandemic lock-down in the UK. In changed times, Nick and the Limbo team have opted for a collective, profit-share approach and have assembled a unique blend of content that acts as a kind of time capsule for the period, a companion to the journey ahead, and an inspiration for a new way of doing things.
The magazine features work by Vivienne Westwood, Peaches and Dan Fox among a stellar content list.
Limbo magazine can be found at: https://www.limbomagazine.com
Episode 3: Meredith O'Shaughnessy - Experiential marketing and the Phygital space
In episode three of Alt. Ctrl. Create. Peter Urpeth talks with Meredith O'Shaughnessy, leading experiential marketer and brand strategist, and founder of the innovative agency the Meredith Collective.
Once dubbed 'the pop-up queen of London', projects such as opening London’s first avocado-only restaurant just as the avocado was to go mainstream in the minds of eager consumers to the development of Rudolph’s Christmas Rage Room have confirmed Meredith as not only an industry disruptor but also a creative event specialist with a truly astonishing ability to foresee emerging trends in popular culture and to create experiences and events that are culturally relevant.
You can connect with Meredith and the Meredith Collective at the website meredithcollective.co