XpoNorth launches its first of many podcasts starting with XpoNorth Digital Sector Specialist, Tim Wright, in conversation with founder of MemberMouse, Eric Turnnessen, where they discuss what MemberMouse is, how to make a membership model work and Eric's life as a creative.
These podcasts have been curated by XpoNorth to highlight different ways that you can potentially generate new ideas, products, services and income, during what is a very difficult period for most businesses and organisations.
Membership or Patronage models are increasingly popular ways for creatives to build communities of interest around their work and to monetise that engagement by offering specialist and privileged access to their content and creative process.
There are many options and models available to beginning the process of building a relationship with your members and patrons ranging from very simple to much more sophisticated tools.
MemberMouse is one of the more sophisticated and feature rich options available and we had the opportunity to speak to its founder and CEO Eric Turnnessen.
Eric is the founder of MemberMouse and the brains behind the operation. His absolute dedication to quality and insistence on perfection have made MemberMouse the premier WordPress membership plugin on the market today. Eric is known to be a clear, concise, long-term thinker, who values customer satisfaction over short term profits. Eric enjoys long walks on the.. oh wait, wrong profile. Eric has architected systems for Fortune 500 businesses such as Wal-Mart, Sony Pictures, Barnes and Noble, and British Airways. His attention to detail and commitment to continual improvement make MemberMouse the #1 choice for business owners looking for a reliable and scalable membership solution.
Date Recorded: February 2020
Date Published: March 2020
Eric Turnessesn is founder and CEO of MemberMouse a leading membership management tool used widely by creatives to manage communities of interest in their creative work. Eric talks about the origins of MemberMouse. The opportunities that membership models offer, what to think about when starting out on a membership approach, his use of patronage models, and the future of MemberMouse
The origins of MemberMouse
What MemberMouse is
How to make a membership model work
Eric's life as a creative
How the membership market is evolving
The future for MemberMouse
Interviewee: Eric Turnnesson – Founder of MemberMouse
Host: Tim Wright: Tim Wright is co founder of twintangibles a Scottish based management consultancy and an advisor at XpoNorth Digital
References in the Podcast
The Art of Composing
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