Wednesday 17th June 2020
Understanding trend prediction and how brands use the information to make decisions on future products.
What influences trend predictions and how the information is gathered.
From an idea to employing 22 people, hear how Jo identified the opportunity and set up Trend Bible over 12 years ago.
Interviewee: Jo Feeley, founder of Trend Bible
Host: Joan Johnston: Joan Johnston, founder of Ava Innes a Scottish luxury bedding company and an advisor at XpoNorth Digital.
References in the Podcast
BA Fashion Communication Northumbria University