XpoNorth Podcast #011: Catalina de Leon: Product Designer at Feedly

Information overload can be a significant challenge for all of us as we are exposed to more and more channels of communication through “always on” devices. Managing, filtering and prioritising that can be a struggle, but we do it as best we can because of FOMO “Fear Of Missing Out”. But why is it when we are asked to write a blog or produce content for a social media channel we can struggle to find the right material to share or inspire us.

Tools that help us with those challenges are emerging. One of them is Feedly a sophisticated news and information management tool that incorporates AI to make both filtering more effective based on your preference but also to alert you to what may be valuable sources that you do not know about.

With its integration into other digital tools it can be a powerful awareness and sharing tool for an individual and an organisation.

Catalina de Leon is a product designer at Feedly, and based in Buenos Aires in Argentina. She explains how Feedly works and why we should consider using it. She also speaks about her work as a designer, how to employ “Design Sprints”, and how Feedly is likely to develop into the future with her design guidance.

These podcasts have been curated by XpoNorth to highlight the potential for digital tools to help you work smarter better and more efficiently.

Date Recorded: November 2020
Date Published: December 2020


Dealing with information overload is a challenge. Feedly is a tool that helps manage information and news by acting as an aggregator and utilising AI to enhance the feeds accuracy.

Catalina de Leon is a Product designer at Feedly. An Expert in UI/UX design she eamplins how the design process works at Feedly, her personal story as a designer and what makes a good UX/UI designer.

Show Highlights:

  • What Feedly does and why it is helpful, and how it integrated with other tools.
  • The AI tool Leo
  • Design Sprints and how they work
  • Catalina's journey as a designer
  • What makes a good UI/UX designer


Interviewee: Catalina de Leon - Product Designer Feedly

Host: Tim Wright: Tim Wright is co founder of twintangibles a Scottish based management consultancy and an advisor at XpoNorth Digital

Resources / Articles mentioned in the podcast:

Feedly: https://feedly.com/

Jake Knapp: https://jakeknapp.com/

Cata Design: http://cata.design/


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