As more of our business, personal and creatives lives move on line so to does the demand for digital resources. Building websites, creating advertising and marketing campaigns to rounding out any creative project requires a variety of digital skills and products. This could be code, audio, video, photos , templates and expertise. You may need to access any or all of this to complete your project. At the same time, this burgeoning marketplace provides creatives with a tremendous opportunity to supply it with those resources and skills.
Sitting in the middle and facilitating this exchange is Envato. Envato is one of the worlds leading sources of digital content and an important marketplaces for independent creative authors. As they put it, Authors upload their content, Customers download these assets, Authors earn money form these sales.
Since its foundation it has distributed $1 Billion in revenue share to its contributions.
This novel and growing model has made Envato an international success and, with its B Corp registration, it is a company with purpose.
We spoke to David Brice, General Manager & Executive Customer Group to find out more about how the company is developing, what it offers to creatives and consumers of creative content and how it has weathered the disruption caused by the response to Covid.
These podcasts have been curated by XpoNorth to highlight the potential for digital tools to help you work smarter better and more efficiently.
How Envato works.
What options it offers customers.
How authors work with Envato.
How the response to Covid has affected them.
What being a registered B Corp means for Envato.
Interviewee: David Brice - General Manager & Executive - Customer Group Envato
Host: Tim Wright: Tim Wright is co founder of twintangibles a Scottish based management consultancy and an advisor at XpoNorth Digital
References in the Podcast