Museums are making ever more sophisticated use of digital technologies. This might be simply extending their reach, opening access to the collection, enhancing exhibits or harnessing the crowd to co curate. The Tank Museum is a world leading collection of armoured vehicles and has achieved a great deal through its innovative use of digital and translated the extended engagement they have achieved into a finance resource through their patronage project.
Nick Wyness Head of Marketing & Engagement at the Tank Museum in Bovington has led the digital program at the museum to great success. Boasting a highly international reach, successful multimedia channels, and the word renowned TANKFEST, Nick joined us to share his insights on the role and importance of digital to a major collection, particularly during a pandemic.
Date Recorded: March 2021
Date Published: April 2021
Interviewee: Nick Wyness Head of Marketing & Engagement Tank Museum
Host: Tim Wright: Tim Wright is co-founder of twintangibles a Scottish based management consultancy and an advisor at XpoNorth Digital
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