XpoNorth Podcast 20: Michael Rueger Creative Director, Ravensburger Innovation Lab in Germany

Michael Rueger is Creative Director, Ravensburger Innovation Lab in Germany and a very popular speaker at XpoNorth.

Working with such a long-established brand Michael explains how his team work, and what they bring to Ravensburger.

We discuss what makes innovation distinctive from creativity, how Michael integrates this with a long-established brand and product set such as Ravensburger, the role of technology, the importance of characters, working with franchises, the approach they use and what a jigsaw might be like in 20 years!

These podcasts have been curated by XpoNorth to highlight different ways that you can potentially generate new ideas, products, services and income, during what is a very difficult period for most businesses and organisations.

References in the Podcast




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