According to Downsey — Edition 23 (The Value of Licensing, Its Role and Purpose)
This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report.
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Looking back on the last couple of months I can see that I spent quite a bit of my time at trade shows – five in fact. The shows I attended were the London Stationery Show, DISTOY (a show focussed on international toy distribution), The Museums & Heritage Show, Progressive Greetings Live and Exclusively Housewares. The spread of the shows gives an insight into the fact that licensing is a multi-products business and has an impact across a lot of business sectors.
