Identifying and engaging new and existing customers has never been more important. We’re bringing you a set of workshops that will set out the essential principles of digital marketing and market development, enabling you to develop your online business and find new markets following the impact of COVID-19.
THE WEBINARS WILL COVER:
■ basic digital marketing skills;
■ how to optimise websites for search engines and deliver more visitors to your website;
■ how to increase engagement through social media;
■ how to build lasting relationships through great customer experiences;
■ an understanding of how to monitor and improve your website and social media performance.
All webinars take place from 9.30-11.30am with the opportunity to register for an optional half hour pre-booked one-to-one session with the facilitator in the afternoon. Each webinar is tailored for the food and drink sector, and also highlights any local case studies or support available, so please book to join the webinar with the location associated to your business.
■ MORAY: Tuesday 12 May 2020
■ INVERNESS AREA: Thursday 14 May 2020
■ ORKNEY: Wednesday 20 May 2020
■ SHETLAND: Tuesday 26 May 2020
■ WESTERN ISLES: Thursday 28 May 2020
■ ARGYLL AND ISLANDS: Wednesday 3 June 2020
■ MORAY: Wednesday 10 June 2020
■ NORTH HIGHLANDS: Tuesday 16 June 2020
■ HIGHLANDS AND ISLANDS: Thursday 18 June 2020 (in case you can’t join any of local specific dates)
Further information here