General – channel 4 advertising offer

To incentivise marketers to spend on TV, and help ease production pressures, channel 4 is offering free use of its in-house team 4Creative to advertisers.

While broadcasters are attracting record audiences during lockdown, they are bracing themselves for a precipitous drop in advertising income. Channel 4 has already said it is anticipating ad revenue to plunge more than 50% over the course of April and May.

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