Immersive Audiences Report 2024
Further detail and download report here
When the Immersive Experience Network (IEN) was founded in early 2022, we recognized a significant gap: the lack of research and accessible data to support commercial decisions, develop marketing strategies, and aid funding applications. Whilst the cultural participation monitor collected data for the broader Creative and Cultural Industries (CCI) sector, there was a scarcity of specific, freely accessible insights into the immersive industry and its audiences.
Over the past eight months, we have been working on putting together a unique study about audiences who engage with immersive work. This research explores what they enjoy, what influences their choices, what they value about immersive and the platforms they use to discover new experiences.
We are now making this comprehensive report available to benefit and support the growth of the emerging immersive sector. Funded by Medea and our industry partners, this report represents another step towards building a collaborative community of creators dedicated to advancing immersive work in the UK and beyond.
