Meet the former journalist marketing the Faroe Islands on a shoestring

Somewhere on a rocky archipelago in the North Atlantic Ocean, someone is taking a walk around her island home. She abides by social distancing laws, although that’s hardly difficult in a territory with a population of 52,000. The difference between the walker and the rest of the isolating world is that thousands of people are tuning in to follow her daily exercise – as well as determining her route.

This strange set-up is, in fact, a campaign for Visit Faroe Islands, the destination marketing organization of the autonomous Danish territory located between Iceland, Scotland and Norway.

People from all over the world have been logging on to the dedicated microsite to watch the day’s local guidetraverse the islands’ rugged coastlines, wide open plains and postcard perfect villages via a livestreaming camera attached to her hat. They can also join the queue to ‘remote control’ the explorer – commanding her with a virtual controller to run, jump, turn left or right, continue forwards or turn backwards.

Read all about it here


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