What will make people feel safe visiting again varies by age and income. Here’s what it means for your engagement strategy.
In this article, we’re going to share:
- An update on the distribution of demand for cultural organization types
- An update on what will make people feel safe so you can see changes (or lack thereof) over time
- What will make people feel safe revisiting exhibit and performance-based institutions cut by age
- What will make people feel safe revisiting exhibit and performance-based institutions cut by household income
This information is intended to inform your expectations, operations, procedures, messaging, and audience targeting. As is the case in every article we publish, it aims to provide national findings that are certain during these uncertain times. While we are able to shine a light on audience perceptions, you’re the experts on what this information will mean and how it should specifically apply to your individual institutions.
Full article here