You will probably have noticed how much longer it takes these days to complete your favourite Netflix shows.
You could be watching Ozark or Stranger Things and reach a gripping cliff-hanger, but then have to wait another month or two to see the second half of the series.
It might be annoying, but dicing up its hits is one of several tactics Netflix has been using recently to encourage users to keep their subscriptions active for longer.
And it seems to have worked - on Tuesday, the company unveiled its Q3 results, showing it had added 2.4 million households to its subscriber base, after two consecutive quarters of losses.
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