The changing face of the Visitor Attraction industry: Why flexibility is key to the survival of tourism.

When the global pandemic swept across the globe, it brought with it an unprecedented relaxation of cancellation and amendment policies. From transport to accommodation providers, tourism businesses quickly started offering no-fee reimbursements and re-bookings as standard.

Half a year later, this sky-high level of flex is widely expected from almost every component of the travel industry. And this element of the ‘new normal’ applies to visitor attractions too

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