The changing face of Westfield… it’s this week’s Licensing Lookout

Start Licensing’s Ian Downes heads to the Westfield shopping centre in London’s Shepherd’s Bush and finds some licensed apparel highlights.

I made a flying visit to the Westfield Shopping Centre in Shepherd’s Bush this week. It is probably underselling Westfield to call it a shopping centre, as it is a large scale complex with a significant footprint. It is located in a busy part of London and is certainly part of the landscape. It is very much a local landmark and features prominently on local signage making it easy for drivers to find it. It, of course, has ‘ample parking available’. It is also a destination that is well served by tubes, trains and buses.

The first thing I noticed on my visit was how the make up of the centre seemed to be changing. I remember it being a centre almost entirely occupied by traditional style retailers including many of the big names of the retail world. However, on this visit I noticed several new tenants and activities in the centre which suggest that the traditional shopping mall model is evolving....

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