The new retail playbook
What’s next for retail – apocalypse or renaissance? Even before COVID-19, retail has been undergoing a significant transformation towards truly phygital experiences that blend the best of online convenience and real-world immersion.
For UXUS and our clients, the new normal only reinforces our belief that experiential retail can start anywhere – not just instore, but also at home. Fluid and frictionless customer journeys will become even more fundamental, while existing retail trends towards wellness, sustainability and community will accelerate as consumers become more discerning about spending their hard-earned money.
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