Tourism Recovery Recommendations

The Scottish Tourism Task Force (STRT) was formed as a short life working group, to provide independent recommendations for Scottish Ministers and the UK Government on the essential actions to support tourism and hospitality recovery in Scotland. The Task Force was established by the Cabinet Secretary for Rural Economy and Tourism, Fergus Ewing and Minister for Business, Fair Work and Skills, Jamie Hepburn and comprised members from the tourism sector, transport and aviation, the Chambers of Commerce, Banking, the unions and academia.

Over the course of three months the industry representatives of the Task Force have met collectively and in sectoral subgroups to consider a broad range of information and evidence from industry and the public sector to identify the key actions that will be needed to stimulate demand, support business recovery and employee retention and unlock investment.

These recommendations are drawn from the views of the industry representatives of the Scottish Tourism Task Force collected over a number of plenary and sub-group discussions led by Malcolm Roughead, CEO, VisitScotland, Marc Crothall, CEO, Scottish Tourism Alliance and Malcolm Buchanan, Chair of Scotland Board, RBS and should not be attributed as the views of any one individual or organisation.

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