"So that’s us a week into the start of the recovery of tourism and I’m delighted to say that our Only in Scotland campaign is helping to stimulate demand. Working alongside the industry it feels good to go out proactively – although there’s still a long way to go.
The Only in Scotland | Why Scotland Needs You video has reached over one million people on Facebook alone since Wednesday, with around one third of the engagement coming from Scots – twice what we’d normally expect. So, a great indication of the message resonating with Scots and them getting behind it and sharing it. After less than a week its already one of our most shared posts ever."
Malcolm Roughead Visit Scotland - Continue reading here