Unlocking creativity is the way to safeguard our planet

Artists, poets, designers and creative practitioners hold the key to solving some of the most challenging issues of our time. Caroline Norbury thinks we should make more of it.

The cultural and creative industries are unique among business sectors. They generate billions of pounds of value for the economy - £116bn prior to the pandemic. But importantly they also provide joy and relief making our towns, cities and villages better places to live in, bringing us together as communities and making us happy. How would we have got through lockdown without access to films, TV, books, radio and music?

In economics, Gross Value Added (GVA) is the measure of the value of goods and services produced in a sector of an economy. The GVA generated by the UK creative industries sector is worth considerably more than other sectors such as fishing, aerospace and car manufacturing. Yet how often is there a news headline about a creative business closing down and needing an injection of government support?

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