Tourism: What Makes Members and Subscribers Feel Safe?

Do members and subscribers – who tend to be among our biggest advocates and repeat guests – have different onsite safety expectations compared to general visitors?

Times are hard and cultural organizations’ wallets are tight – even more than usual. The world in which cultural organizations are situated has also changed. We are in the midst of a global pandemic, an economic recession, political turmoil, and an uprising against racial injustice.

It’s vital that cultural entities know as much possible about how to effectively and engage guests. Generally, there aren’t funds to spare. Being efficient matters. And we know that members to exhibit-based entities and subscribers to performance-based entities tend to be particularly cost-effective advocates to engage.

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