After a Year of Being Forced to Sell Art Online, Gallerists Have Learned 5 Surprising Lessons—and It’s Clear There’s No Going Back

For nearly a year, art dealers unable to travel the art-fair circuit have taken up the many online viewing rooms that Art Basel, Frieze, and other fairs have made available.

OVRs have certain advantages: collectors like the price transparency many fairs have demanded, and gallerists enjoy saving money on costly flights, hotels, and dinners. On the downside, the novelty of the online fair wears off quickly given the relative lack of excitement that accompanies staring at a screen.

We asked more than a dozen art dealers, from small to midsize to mega, about what they liked—and didn’t—during this year of OVRs.

Find out what was learned here

Subscribe

* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.