BBC ALBA is a BBC licensed television service offering a wide range of genres in the Gaelic language. It is managed in partnership by MG ALBA and the BBC.
Sports coverage on BBC ALBA is a vital part of the channel’s audience strategy. In addition to offering as complete a service as possible to the Gaelic-speaking audience, it enables a door to be opened to Gaelic for those who would otherwise not experience the language.
We work collaboratively with other BBC services on our sports strategy to enable the provision of a complementary and aligned sports offering to audiences.
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