Big City Blues: Why Smaller-Town Cultural Entities Have an Opportunity Right Now (DATA)

The pandemic has changed where people want to spend leisure time – and this may represent an opportunity for cultural entities situated outside of major cities

Museums, zoos, aquariums, and performing arts organizations in big cities tend to draw more visitation than those situated further from major population centers. After all, they are surrounded by experiences like restaurants, shopping, and other cultural enterprises. Major metropolitan areas also tend to attract more out-of-state tourists than more suburban and rural communities, and serve as destinations for state residents humming along to the famous tune while looking to “forget all their cares and go downtown.”

But densely packed places do not have the same leisure destination draw right now as they did in a pre-coronavirus world.

While major cities obviously still represent the most densely populated regions, the pandemic has impacted (1) the places people want to spend their leisure time, (2) how they get there, and (3) how long they stay – at least for now.

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