Bottega Veneta ditches Instagram to set up 'digital journal'

Fashion world will watch with interest after brand replaces social media posts with magazine Issue.

Bottega Veneta has been the hottest fashion house on social media since the British designer Daniel Lee arrived at the Milanese label less than three years ago.

The model Rosie Huntington-Whiteley posted no fewer than 39 selfies featuring her “Pouch” handbag in the space of three months. When four British Vogue staffers realised they were all wearing clothes or accessories from the label one day in September 2019, they posted a photo captioned: “We have a new desk dress code @bottegaveneta”.

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