Coronavirus Fallout May Redefine the Types of Movies That Play in Theaters
Movie theaters face an uncertain path ahead, but there’s a growing consensus that the theatrical distribution landscape will be forever changed once it’s safe for people to go to cinemas again.
John Stankey, chief operating officer of AT&T, the parent company of Warner Bros., predicts there could be a gravitational shift in consumer behavior and expectations when the coronavirus pandemic subsides.
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