COVID-19 Diversification Strategies – How to Diversify in a Crisis

During the pandemic, many businesses are developing COVID-19 Diversification strategies. These can be simply emergency tactics for the short term, or more fundamental strategic changes for the medium term. Some businesses will later return to ‘normal’ (or the ‘new normal’) whilst others will be completely transformed, emerging with a new business model (or Business Formula). Some creative entrepreneurs will take the opportunity to RE-Design their creative businesses, to adapt to new realities and achieve even greater success.


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