Craft Council launch the Market for Craft data tool – a free open-access dashboard which can provide detailed insight into your customer's demographics, behaviours, motivations, and barriers. Business strategy, tick.
The Market for Craft data tool is an open-access dashboard available online at no cost to independent makers, studios and collectives, shops and galleries, and curious consumers. Using the data tool’s tabs and filters, you can gain a detailed insight into your customer's demographics, behaviours, motivations, and barriers — helping inform business strategies for 2021 and beyond.
Read all about it here