Culture in Lockdown. PART 1: We can do digital, can we do strategy?

In this first of three think-pieces, Andrew McIntyre is arguing that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more Audience-focused.

The response of arts, culture and heritage organizations to the Covid-19 crisis has been swift in deployment and magnificent in scale. Possibly too swift and too magnificent.

Full article here

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