Get ready for the post-cookie world

Almost every company — including, very likely, your own — uses them. Every phone, computer, and smart device stores them. They’re cookies, or small text files that keep track of activity as people browse websites. Third-party cookies are those that follow people from site to site, gathering data on their preferences and behavior as they go. They’ve been the foundation for marketing, sales, and consumer experience strategies. But they’re about to go away.

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