Before starting any design or development project, it’s crucial to know and define precisely who the service is being designed for. User Personas are a great way of documenting your key audiences, their needs, context, frustrations and motivations for using your product or service.
Although they can be incredibly helpful, User Personas have gotten kind of a bad reputation over the years in the field of UX Design, largely through teams hurrying the process and skipping the key steps required. Often User Personas are created without any real research taking place, so end up representing the hunches and assumptions of key stakeholders, rather than an informed representation of users. In this post, we explore some of the common pitfalls with User Personas and how to create more valid, informed User Personas.
Rea full article here