How to create more valid User Personas

Before starting any design or development project, it’s crucial to know and define precisely who the service is being designed for. User Personas are a great way of documenting your key audiences, their needs, context, frustrations and motivations for using your product or service.

Although they can be incredibly helpful, User Personas have gotten kind of a bad reputation over the years in the field of UX Design, largely through teams hurrying the process and skipping the key steps required. Often User Personas are created without any real research taking place, so end up representing the hunches and assumptions of key stakeholders, rather than an informed representation of users. In this post, we explore some of the common pitfalls with User Personas and how to create more valid, informed User Personas.

Rea full article here

Subscribe

* indicates required

XpoNorth will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@xponorth.co.uk. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.