How to take an exhibition digital

Since the COVID pandemic began earlier this year, museums have been faced with major challenges: the vast majority have closed their doors, events have been canceled and projects delayed, and we have no idea how long all of this is going to last. Even in reopening, industry predictions are that visitor numbers will suffer due to capacity restrictions and a general concern about crowded indoor spaces.

We have all seen articles about cultural institutions scrambling to respond. Some are trying out creative approaches, like Times Square Arts reacting to empty billboards in Times Square by flooding them with messages in support of essential workers or the Lisser Art Museum opening up their phone lines to chat with the public about artworks in their collection. Most common, however, has been a move to convert physical exhibitions into digital ones. So far, the results have been mixed.

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