How Wallace And Gromit Transitioned To Augmented Reality For ‘The Big Fix Up’ (Interview)

Wallace & Gromit, the endlessly malleable British franchise, has been moulded into yet another new form: augmented reality (ar). Today sees the launch of Wallace & Gromit: The Big Fix Up, an interactive narrative experience that promises to bring the emphatically British inventor-and-dog duo to life “in an entirely new way.” It’s a bold claim, backed by strong talent and big money.

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