Intent to Visit by Household Income: What it Means For Reopening (DATA)

Mobilising certain visitors may be more important than others as organisations aim to find their footing and start the recovery process.

“Secure your own mask first before helping others.”

You may remember that instruction from the good old days when people were still traveling on airplanes. (Remember those times?) The implication, of course, is that securing your own mask first enables you to help others. You won’t be able to help a family member if you’ve passed out. And then you’re both in trouble.

Data is pointing to a similar message when it comes to cultural organizations getting back to business upon reopening.

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