• Resources

As part of XpoNorth 2020, Naomi Pollard from Trend Bible joined one of our sessions. She has very generously shared the slides from this - please find them here.

Details on her session are below:

Lifestyle Trends post pandemic with Trend Bible

Trend Bible predict future consumer trends for global retailers and brands to help them stay relevant.

In this webinar, Head of Home & Interior Trends, Naomi Pollard, shares insights in to how trends work, and how the current pandemic will shape the way people will feel and behave. Come along to find out;

• Why Trends Matter – what do the world’s best brands do to make trends work, and what strategies can you borrow in your creative business?

• Dealing with ‘Black Swan’ events (surprise events with unexpected consequences) such as the Pandemic

• What will consumers feel, think, do – exploring the key lifestyle trends for the year ahead

• Top tips for predicting change in your creative enterprise

There will be time for your questions at the end of the presentation and you can download a summary PDF of the slide deck afterwards.

Speakers: Naomi Pollard, Head of Home & Interior Trends, Trend Bible

Chair: Joan Johnston, Craft, Textiles and Fashion Specialist, XpoNorth