Meet the former journalist marketing the Faroe Islands on a shoestring
The past three years have seen Visit Faroe Islands scoop up a cabinet full of advertising awards. Its latest campaign, ‘Remote Tourism’, has reached millions worldwide despite barely spending a single Danish Kroner on paid advertising. So, who’s behind this budget-busting approach to destination marketing?
People from all over the world have been logging on to the dedicated microsite to watch the day's local guide traverse the islands’ rugged coastlines, wide open plains and postcard perfect villages via a livestreaming camera attached to her hat. They can also join the queue to ‘remote control’ the explorer – commanding her with a virtual controller to run, jump, turn left or right, continue forwards or turn backwards.
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