New at The Numbers: Introducing Virtual Theatrical Tracking

The coronavirus outbreak has had a profound effect on the movie industry, with theaters shuttered around the world. One creative response to the crisis has been the introduction of virtual theatrical releases. Instead of releasing a film to the VOD or streaming platforms, distributors are partnering with movie theaters to create a moviegoing experience while staying at home.

You can buy tickets from your local movie theatre, just like in the good old days, and watch the film at home while helping to support the theatre while it’s closed. For the full experience, you can even buy popcorn and snacks.

Read about it all here


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