The Scottish Alternative Music Awards (SAMA) is an annual celebration of the best in new Scottish music, placing a spotlight on phenomenal bands and artists across a colourful genre spectrum. Last year’s ceremony at Saint Luke’s in Glasgow marked the 10th anniversary of the awards. As they head into their 11th year, the SAMA will be moving online for the first time.
The virtual ceremony, due to take place on Wednesday 18th November, will include live sets from two Scottish acts and will be free to stream worldwide, with registrations opening in November. Previous winners of the awards include Lewis Capaldi, Be Charlotte and The Ninth Wave, and the likes of Blanck Mass, Heir of the Cursed, C Duncan, Kathryn Joseph, Andrew Wasylyk and Ela Orleans have all performed at SAMA events in years past.
In addition to the announcement of the 2020 awards, the SAMA are pleased to be one of the 25 new UK signatories of the Keychange Pledge, confirming their commitment to gender equality across all aspects of their work. As well as having 50/50 representation amongst the award nominators this year, the SAMA will follow this principle in their booking policy and in the make-up of the team who work on the event.
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