Virtual production expands what’s possible for TV commercials

An exciting new era of cutting-edge filmmaking techniques is upon us, one of LED screens, in-camera VFX, and real-time performance capture. No longer exclusively the preserve of Hollywood studios, this technology is now accessible to all creators.

Quite Brilliant is one of a new wave of multi-disciplined media companies awake to the infinite creative possibilities of this method of film production. The agency has worked on a large number of short-form projects, and believes virtual production is a great choice for clients looking to deliver content such as TV commercials on fast-paced schedules.

Quite Brilliant’s Managing Partner Russ Shaw can vouch for this based on personal experience. Driving back from a shoot in early in 2020, he and Director Nick Jones had a conversation about how game engines are being used to create photoreal car commercials.

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