Why do stories matter to museums and how can museums become better storytellers?

"Stories are universal. We all read, watch and listen to them. We all tell them. Stories are part of what makes us human. In fact, stories are so ubiquitous, we often don’t think about what makes a good story, or question why stories matter in the first place."

An interesting read from Anna Faherty on the subject on how museums can be better story tellers. Read more here