XpoNorth Digital Shorts: In Conversation with Nicole Vanderbil of Bookshop.org
As a fangirl of bookshops, we are thrilled to bring you Nicole Vanderbilt, former online brand leader at Etsy and now managing director at bookshop.org. Nicole takes us through how bookshops.org is creating a resilient community by utilizing how navigate online retail, and how their lessons learned can be applied to many other struggling sectors. In a time of Covid, Nicole's optimism for the success of small businesses online is something we all use more of.
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